ART DIRECTION / BRAND DEVELOPMENT / GRAPHIC DESIGN
They say gum can you help you alleviate a sense of dry mouth. Well this gum right here, actually put in the work to achieve just that and a little extra. Cotton Gone, based out of Southern California, came to Involvdd to create a distinguishing identity for their chewing gum. Involvdd approached this design with a colorful twist on childhood nostalgia put forth to create an engagement among all consumers the brand wanted to target. Comprising of both flavor and creativity Involvdd delivered a design that conveyed both an emotional connection of sweet fruitful flavor and alluring crave.